From King Kong clinging to the Empire State Building to Phillipe Petit walking a high wire between twin towers, New York City conjures indelible images. From Clark Kent’s Daily Planet to Rupert Murdoch’s Daily News, its stories are told with varying degrees of fact and fiction, flash and substance. So how do we reconcile the real history of New York with Hollywood visions of the metropolis? What does it take to weave countless stories into a grand narrative? How do we define the storied city we carry in our minds, what many of us would describe as “New York, the brand”? Enjoy these excerpts from James Sanders presentation at the AIGA Metro-North Chapter's launch event! (Introduction by Pamela DeCesare, chapter president.) A NEW CHAPTER We are delighted to introduce you to AIGA Metro-North. While all AIGA chapters support local geographic communities, this chapter will add a new dimension to how we interpret and serve community. With our focus on branding, AIGA Metro-North will develop specialized programs for the brand-centric design community that works within--and well beyond--the borders of Fairfield and Westchester counties north of New York City. To officially launch the AIGA Metro-North Chapter we hosted a celebration and the presentation, “One True City,” by James Sanders on Thursday, April 9th, 2009 at the UConn Stamford Art Gallery in Connecticut. “One True City” was based on James‘ experience of creating the groundbreaking PBS series “New York: A Documentary Film” (co-developed with Ric Burns) and his acclaimed tale of fact and film, “Celluloid Skyline.” James‘ work has been honored with Emmy, Peabody, and DuPont-Columbia awards as well as a Guggenheim Fellowship. It was a great party and an extraordinary exchange of ideas. This event kicked off the Chapter‘s yearlong exploration of the role of storytelling in the creation, management and evolution of great brands. Whether you are a seasoned creative director, experienced design- or brand-manager, up-and-coming practitioner or CEO--we believe you‘ll gain valuable insights through our chapter‘s programming and events. Some will feature visionaries to open up new vistas. Some will tap into design and branding masters for applied insight. Still others will challenge what you may think about brands and how they impact culture and commerce.